If you’re reading this, you probably already know what Inbound Marketing is and why you need it.
You also probably use HubSpot or a similar Marketing and Sales Software.
The problem you’re facing now is that:
If any of these sound familiar, then our services are for you.
But first, let’s see how we build a successful Inbound Marketing team for your company.
A successful inbound marketing strategy relies on experts that can create high-quality content, make videos, design emails, implement marketing workflows and more - all while thinking about the campaign’s ROI and your company’s Buyer Personas.
The Inbound Marketing Consultant is the person that keeps you informed about all monthly marketing and sales efforts. They design and execute the strategy, including social media, content strategy, media buying and are even in charge of reporting and data analysis.
Designers create digital content such as ebooks, calls-to-action, design web pages, blog aesthetics and social media posts, among others. They carry out the perfect combination amidst the design and development experience in order for your website and digital content to have the look-and-feel you always wanted. Their mission is to optimize your digital assets to attract the largest amount of clients.
Developers give life to the designer’s work. They code and publish all of your webpages and are in charge of always improving how your website functions. This involves creating new templates for your landing pages, building tools to boost conversion rates and much more.
Creative writers are an important part in the Inbound puzzle.They are responsible for writing the blog posts, landing page copy, the emails and premium content offers for your Buyer Personas. They have to know your company inside out, and also know how to create content that is relevant and useful to your visitors.
In order to see results quicker, Inbound Marketing can be powered with paid advertising campaigns. A PPC Specialist knows how to mix both worlds. They know how to create campaigns in Google, Facebook, Instagram, LinkedIn, among other. Everyday, they optimize their active ads to ensure that the company is paying the lowest CPC (Cost per Click) while getting the maximum results.
By 2020, 80% of all digital content is going to be in video format. That's why it’s very recommended to have a Video Specialist in your team. A Video Specialist can create Webinars, promotional videos and social media videos - all with the goal of capturing new leads and clients.
Assembling a 5 to 6 person team not only requires a lot of money, but also a lot of time. What can we do to mitigate this problem?
Hire an Inbound Marketing agency.
A good agency has a great On-boarding process that helps you boost sales in about 2 months and then consistently keeps delivering results.
Our most popular plan includes quite a few activities:
The first step in our partnership includes several one-on-one workshops where we lay the foundations for all our future work. We define the marketing and sales strategy, audit your website and current content, and define metrics that help us measure our efforts, among many other tasks. This stage is very important to ensure our partnership succeeds.
Our team works together to make the magic happen. From the Strategist who formulates the plan of attack, to the Copywriter who executes premier content, you’ll have access to our expertise whenever you need it.
A great website redesign is made up of a continuous process that requires constant optimizations. This is why we do monthly audits where we analyze your conversion rates, website load time, bounce rates and user experience.
You’ll always know what we’re doing. We work with a project management tool that provides visibility of all our daily activities. We also include weekly meetings and calls (if necessary) for you to feel like we’re part of your in-house team.
The Buyer Personas are your ideal clients archetypes. In the first month, we take the time to interview you and your current clients to identify all of your different client segments. This helps to assure that all of our marketing and sales actions are attractive for your Buyer Personas.
We create new weekly articles to increase the amount of visits your website gets. These articles are 100% optimized to convert visitors into leads.
We create and publish content on all social media channels your Buyer Personas use.
We make sure HubSpot is properly set up for your business. We also train you and your team so you can use the CRM and visualize your results at any moment.
Content Offers help convert the most visitors into potential clients. To make this happen, we create pieces that actually help your Buyer Personas solve real problems.
We use state-of-the-art tools (like HubSpot and SEMRush) to gather website data and perform improvements that will help position your website better each month.
Email Marketing is another essential piece of the Inbound Marketing puzzle. It allows us to send useful and nurturing content to the leads we obtain and the ones you already have.
Workflows are sets of marketing actions (like sending emails to our leads) that help nurture them in an automated way. Each time we create a new Content Offer, we also create a new Workflow aligned to its campaign. The goal is to help you convert an increasingly larger amount of leads into clients.
Our inbound marketing services are built around generating the highest ROI for your business.
At Digifianz, we are an extension of your Marketing team - and teamwork is what makes things happen. With your in-house knowledge and our expertise in the Inbound methodology, together we can increase your company’s growth by acquiring more and better customers.